Where has it all come from? Here’s a (very) brief history of blogging for you. An internet search advises us the term ‘weblog’ was first coined in 1997 and shortened to ‘blog’ in 1999 by American programmer Peter Merholz. As you can imagine, the early 2000s were a massive period of growth for blogs, mimicking […]
What on earth does “Busnify” mean? During a recent, intense office meeting about our core strengths and passions, HDK realised that we simply love to “Busnify”! After a great deal of analysis, and the odd spongy finger, it seemed to make perfect sense – and magically sum up the essence of HDK Marketing. How does […]
What a bizarre question! Surely, all we want as business owners is to be busy – not being busy is what keeps us awake at night – so how on earth could that be harmful to our business? Well, as a Marketing Consultant, let me share my learning experience at the hands of this hidden […]
As a marketing business, we are constantly contacted by other companies offering to help with our marketing! Occasionally we phone them to find out what they offer, and ensure we are keeping up with the industry so we can offer the best service to you! What is striking though, is that, generally, all of their […]
Should I invest in a portfolio of photos for my new website? HDK Marketing was recently approached by a business woman, starting up her own company. Naturally we suggested a new website would be ideal to help with the launch and be a great shop window for her products and services. However, as soon as […]