Brand is an essential, much misunderstood pillar of all businesses. HDK have always prided themselves on being outstanding Brand Ambassadors, and now, as we work closely with Behaviour Change Counsel, we have learned the importance of blending your company identity with ‘work placed behaviour’. In fact, it’s crucial. What is “Brand”? We often find that […]
Do small business classes work? Owning your own business is usually a dream come true, the realisation of months of planning, or even a spur of the moment action of excitement! However, no matter what stage you are in your business journey, be it start up, established or struggling, we have found that it is […]
“How will I benefit from having a marketing consultant on site with my business for one day a month?” What does a marketing consultant do? In our case, our Consultant Helen Denby-Knight is a former European Marketing Manager for Black and Decker, so brings enormous pedigree and diversity to every business she collaborates with. Here, […]
AI – Artificial Intelligence – now surrounds us. What once was quite a novel ‘spell check’ app, moving into ‘pre-emptive text’, and even ‘diCTA Industrial Ltdte to text’, has now fully morphed into software that can take a skeleton of our words and mutate them into a seemingly highly literate, professional version of our thoughts. […]
I’m sure we all think we know what “Brand” is. We see examples of them all around us, all of the time – MacDonalds, EE and Jet2 to name but a few, but, when it comes to your own brand, do you really know it’s importance, value – and it’s vulnerabilities? What is “Brand” – […]
Resolutions and promises of change are made at the start of every year, so why should this be any different for a business? Well, because we know that one of the hardest parts of being a business owner, is investing in yourself. We also know that you spend virtually all of your time servicing your […]
There’s a lot of confusion surrounding what marketing actually IS – what it does, how it works, and even, why bother? So, to add clarity, here at HDK Marketing, and to solve this bothersome riddle, we are inviting you to think about a vacuum cleaner… Really? A vacuum cleaner?! Yes! (Bear with it!) No-one ever […]
Never has there been a more important time to be certain that your marketing is accurate – that it hits the mark, so to speak. So, as we all keep our corporate fingers firmly crossed that there will be a commercial upturn this spring, here is some information and some tips to help you on […]
What? Surely now that we are all on lockdown again, there is no point in me marketing my business, is there? In fact, quite the opposite is true. As a marketing company, we have always advised that enforced periods of ‘business quiet’ are the perfect opportunity to assess, assimilate and make change. Lockdown 2 affords […]
How many times have you heard someone say, “These days, it’s all about video”? Dozens, I bet, and they’re right! For some reason we no longer have time to sit and read about a product or bother to search tirelessly for a variety of images. We want an immediate, between the eyes, up close and […]
Is now the time to start my own business? With so much time to think, and so much potential uncertainty, we here at HDK Marketing have noticed an upsurge in enquiries from people who are keen to turn the COVID issue into an opportunity – and start their own business. However, it can be hard […]
Can we survive without Social Media? This is such an enormous question, and one to which there is no simple answer. However, no matter how resistant you may be to Social Media, there is simply no getting away from the fact that it is here to stay – and can be a fabulous business asset. […]