There’s a lot of confusion surrounding what marketing actually IS – what it does, how it works, and even, why bother? So, to add clarity, here at HDK Marketing, and to solve this bothersome riddle, we are inviting you to think about a vacuum cleaner… Really? A vacuum cleaner?! Yes! (Bear with it!) No-one ever […]
Never has there been a more important time to be certain that your marketing is accurate – that it hits the mark, so to speak. So, as we all keep our corporate fingers firmly crossed that there will be a commercial upturn this spring, here is some information and some tips to help you on […]
What? Surely now that we are all on lockdown again, there is no point in me marketing my business, is there? In fact, quite the opposite is true. As a marketing company, we have always advised that enforced periods of ‘business quiet’ are the perfect opportunity to assess, assimilate and make change. Lockdown 2 affords […]
How many times have you heard someone say, “These days, it’s all about video”? Dozens, I bet, and they’re right! For some reason we no longer have time to sit and read about a product or bother to search tirelessly for a variety of images. We want an immediate, between the eyes, up close and […]
Is now the time to start my own business? With so much time to think, and so much potential uncertainty, we here at HDK Marketing have noticed an upsurge in enquiries from people who are keen to turn the COVID issue into an opportunity – and start their own business. However, it can be hard […]
Can we survive without Social Media? This is such an enormous question, and one to which there is no simple answer. However, no matter how resistant you may be to Social Media, there is simply no getting away from the fact that it is here to stay – and can be a fabulous business asset. […]
There are few things more exciting than starting your own business. All that autonomy, creativity and freedom – what could possibly stop you? What you will need: As well as inventing a company name, buying it, creating a logo, buying a domain name, email account and opening a bank account, you will need a website. […]
Where has it all come from? Here’s a (very) brief history of blogging for you. An internet search advises us the term ‘weblog’ was first coined in 1997 and shortened to ‘blog’ in 1999 by American programmer Peter Merholz. As you can imagine, the early 2000s were a massive period of growth for blogs, mimicking […]
What on earth does “Busnify” mean? During a recent, intense office meeting about our core strengths and passions, HDK realised that we simply love to “Busnify”! After a great deal of analysis, and the odd spongy finger, it seemed to make perfect sense – and magically sum up the essence of HDK Marketing. How does […]
What a bizarre question! Surely, all we want as business owners is to be busy – not being busy is what keeps us awake at night – so how on earth could that be harmful to our business? Well, as a Marketing Consultant, let me share my learning experience at the hands of this hidden […]
As a marketing business, we are constantly contacted by other companies offering to help with our marketing! Occasionally we phone them to find out what they offer, and ensure we are keeping up with the industry so we can offer the best service to you! What is striking though, is that, generally, all of their […]
Should I invest in a portfolio of photos for my new website? HDK Marketing was recently approached by a business woman, starting up her own company. Naturally we suggested a new website would be ideal to help with the launch and be a great shop window for her products and services. However, as soon as […]