Social media is one of the most dynamic and on-trend channels to market right now and has unlimited potential. Here are just some of the benefits:
- Communicating directly with customers in real time.
- Increasing brand awareness.
- Engaging with both existing and potential new customers.
- Improving your website’s search engine optimisation (SEO) rankings, so that your site can be found more easily by customers using Google, Yahoo or Bing.
- Promoting your products and services.
- Positioning your company as an expert in your field by sharing relevant industry news and interacting with others in your field.
- Using analytics tools to discover more about who your customers are.
- Making your business more visible online.
However, even though many of us use social media in our personal lives, it can be very different using the same platforms effectively for business.
SOCIAL MEDIA STRATEGY
HDK Marketing’s social media services start with identifying which platforms are the right fit for your business, as the temptation can often be to join every social media network and blast the same content across all platforms. Instead, focusing on the best channels for your business ensures that you reach your target customers with the right message at the right time.
We mainly focus on the following platforms:
Next, we look at either setting up or optimising your existing professional social media accounts to best reflect your brand identity, before moving onto content. We are also fluent in social media analytics tools, which help inform content strategy and demographics, revealing who your followers are.
HDK Marketing produce regular scheduled content that focuses on brand awareness and engagement, which enable your brand to build relationships, network and connect online. This includes promoting your products and services, raising your company profile, as well as reaching and engaging with target customers.
SOCIAL MARKETING ADVERTISING
In addition to our regular social media services, HDK Marketing also plan and run paid advertisements and campaigns on social platforms, which can be used to effectively target new potential customers online.