Central Tapes and Adhesives are specialists in technical bonding solutions and supply high performance tape and adhesives in the manufacturing industry.

CTA were looking for a marketing company to plan and implement a marketing strategy, specifically designed to grow their business.

What we did…

HDK Marketing conducted a detailed business review to identify CTA’s unique selling points (USPs), strengths and opportunities. This review also revealed the top selling products by region and customer sector, which informed a marketing strategy to gain sales growth in these areas.

We then prepared a targeted plan of campaigns and other marketing collateral to achieve these goals and objectives against an affordable budget.

This includes:

  • Brochures showcasing CTA’s products by sector
  • Product photography
  • Product demonstration videos
  • Regular social media content on Twitter and LinkedIn.
  • Website maintenance and content, including adding a FAQs page and product comparison tables to the site.
  • Adding selected CTA products to the Amazon marketplace.
  • Email campaigns targeted to existing and potential customers, promoting products and services, as well as brand awareness and special offers.


“I have worked closely with Helen for several years now and have always been impressed with her professionalism, enthusiasm and endless good ideas. Always keeping my marketing plan active and on track.” – Mark Plimmer, Owner of Central Tapes and Adhesives