HDK Marketing conducted a detailed business review to identify CTA’s unique selling points (USPs), strengths and opportunities. This review also revealed the top selling products by region and customer sector, which informed a marketing strategy to gain sales growth in these areas.
We then prepared a targeted plan of campaigns and other marketing collateral to achieve these goals and objectives against an affordable budget.
- Brochures showcasing CTA’s products by sector
- Product photography
- Product demonstration videos
- Regular social media content on Twitter and LinkedIn.
- Website maintenance and content, including adding a FAQs page and product comparison tables to the site.
- Adding selected CTA products to the Amazon marketplace.
- Email campaigns targeted to existing and potential customers, promoting products and services, as well as brand awareness and special offers.