HDK Marketing Director Helen Denby-Knight is a frequent guest lecturer at Birmingham City University, facilitating workshops and delivering lectures to both undergraduate and post-graduate students.

What we did…

Helen delivers in-depth lectures on the fundamentals of marketing, including brand building and marketing models, alongside awareness of how the digital world is affecting marketing communications today.

Helen also recently gave a lecture on events planning with real life examples of how to organise an effective exhibition, from planning through to delivery and after-show activities. Following this lecture, she sat on a panel of experts, critiquing students’ event plan presentations.


“Helen is a great asset to Birmingham City University in her role as guest lecturer on both the undergraduate and post graduate courses. Her rapport with the students is fantastic and the feedback from them is testament to her skills and knowledge in marketing and PR. I hope to work with her for many more years to come!” – Duncan Sedgwick, MA Event and Exhibition Management Course Director