We’re not saying you should use Twitter for B2B marketing. In fact, you should definitely skip it… if you’re crazy, that is!
Reasons NOT to use Twitter for B2B Marketing
- Because you DON’T want to utilise a free network that allows you access to over 330 million active WORLDWIDE users, many of whom are your existing or potential customers.
- Because you DON’T want to drive valuable traffic to your website and lead potential customers to your products and services.
- Because you DON’T want to build an online presence and grow a reputation for being an expert in your field.
- Because you DON’T want to connect with other industry experts and learn from their practices to better inform your business.
- Because you DON’T want to connect with the buyers of the future who will be choosing between your offline company and another who has a social media presence and something to say.
- Because you think Twitter and other social media platforms are just a fad and preparing expensive, detailed paper catalogues is more effective.
Having read this – have you changed your mind? Here are some facts on Twitter for B2B marketing that you might find interesting:
Facts and Statistics on Using Twitter for B2B Marketing in 2018
- 93% of people who follow small- and medium-sized business on Twitter plan to purchase from the SMEs they follow, and 69% already have because of something saw on the network.
- A third of users who follow an SME have Retweeted them.
- 83% of people who Tweeted at an SME and got a response came away feeling better about that business.
- The average Twitter user follows five businesses.
- 80% of Twitter users have mentioned a brand in a Tweet.
- Companies using Twitter for customer service see a 19% lift in customer satisfaction.
How to use Twitter for B2B Marketing
So, if you’re not using Twitter for B2B marketing yet – and you now realise that the time is right – here is some advice to help you get started:
- Define a social media strategy in line with your overall business goals.
- Make a plan to maximise seasonal or product benefit specific messages.
- Ensure you have suitable content on your website to satisfy engagement.
- Show who you are as a brand.
- Tell stories and show commitment to customer satisfaction or technical excellence – qualities that make you attractive to do business with.
- Engage with followers and retweet relevant content.
- Remember, it’s not about the number of followers, but the right followers.
To set up your own Twitter for B2B marketing, or to work on your social media strategy, visit our Social Media Services page for more advice and don’t hesitate to contact us at HDK Marketing to learn more.