You’re a local entrepreneur with a Birmingham-based business, so how is the vast, global reach of digital going to get you more local customers? As a marketing consultancy that specialises in digital marketing in Birmingham, we know exactly how to leverage digital and social media for local businesses. That’s why we’ve put together this helpful […]
The hospitality trade can be very competitive and the struggle to keep trading is very real. Whether you’re a proud gastro pub, a chic cocktail bar or an intimate restaurant, you need to be on top of promotions and advertising in order to set your establishment apart from competitors and keep customers coming back. A […]
You know that your business is doing well, but you could do better. So, how can you take your company to the next level with so little time on your hands? As a marketing agency based in Birmingham, we understand firsthand how a little marketing can go a long way, so we wanted to take […]
Your competitors are pushing up against your defence and a goal is nowhere in sight. But one smart tackle puts the ball in the possession of your best midfielder, Marketing. Marketing powers up the pitch, gaining momentum with a huge campaign that has the crowd roaring their approval. A few dodges and weaves, plus some […]
There’s nothing we like more on a Monday (or Tuesday, or Wednesday…) than an inspiring quote to get motivated for the working day. You may have spotted us sharing some #WednesdayWisdom on #Humpday on Twitter and Facebook with these uplifting and encouraging quotes, so we thought we would compile them into one long post of […]
The big GDPR deadline may be behind us, but there is still a lot of confusion surrounding recent GDPR changes. Can you still use your email list? Should you be deleting old records? Are the data protection police going to come knocking at your door? However, navigating GDPR and data protection isn’t as complicated as […]
Technology has changed the way we think about marketing. However, I’m seeing more and more businesses get lost in the digital cloud and lose track of the fundamentals of marketing strategy. It’s time to get back to basics by making sure you have a simple marketing strategy in place. The digital sphere is constantly evolving […]
We’re not saying you should use Twitter for B2B marketing. In fact, you should definitely skip it… if you’re crazy, that is! Reasons NOT to use Twitter for B2B Marketing Because you DON’T want to utilise a free network that allows you access to over 330 million active WORLDWIDE users, many of whom are your […]
My boss was learning to use Instagram for business. She wanted to create some inspirational-quote-style posts and was playing around in Photoshop with a surfing stock image and borrowed words; you know, something nice and fluffy copy-pasted from Google. The epitome of bad marketing. She turned her computer screen to me to show the neat […]
2017 was the year where advertising really got political, from moving commercials to truly great marketing moments. Here’s our list of what we consider to be the 10 best marketing campaigns of 2017: 10. Nike – Breaking 2 Nike’s #Breaking2 campaign attempted to break the two-hour barrier for running a full marathon. The event was […]
HDK Marketing has gone global! And by that we mean we’re still serving local Midlands businesses, but for the past few months our Social Media Manager, Amy Poulton, has been working remotely from the US and Mexico. Here, she reveals why she chose to take the leap and try out the digital nomad lifestyle: Hey […]
No one can deny the digital nomad trend. More and more companies are choosing to hire remote workers, while more and more employees and entrepreneurs are taking the leap to become digital nomads. But are these terms just millennial buzzwords? Is the dream of becoming location-independent just a fad? Or is the rise in remote […]